We’re working to put up the live streaming video from the inaugural Health IT Marketing and PR Conference, we wanted to share all of the slide decks from the speakers at the conference. Thanks to all of those that made their presentations available. Just click the name of the session to access their presentation. We’ve reached out to a few of the speakers where we didn’t have their presentation and we’ll post those as we get them.
Monday, April 7th
08:30 AM – 9:30 AM – What Can Healthcare IT Companies Learn about Social Media Marketing from Other Industries?
Speaker: Warren Whitlock
09:30 AM – 10:30 AM – How to Influence Ratings, Marketing Research and Analyst Firms
Speaker: Chris O’Neal
09:30 AM – 10:30 AM – Integrating a Marketing Team and Product Line Post-Acquisition
Speaker: Julia Goebel
10:45 – 11:45 AM – Paid vs Earned Media Panel
Moderator: Shahid Shah
Panelists: Marcy Fleisher, Jodi Amendola, Kate Ottavio
10:45 AM – 11:45 AM – Preparing a Market Through Storytelling
Speaker: Sam Stern
01:15 PM – 2:15 PM – How Can Social Media Be Leveraged for Real ROI?
Moderator: Mandi Bishop
Panelists: Jennifer Dennard, Joy DiNaro, Cari McLean, and Dr. Patricia Salber
01:15 PM – 2:15 PM – Answering the Top 10 questions About Health IT PR
Speaker: Scott Collins
02:30 PM – 3:30 PM – A Health IT Vendor Executive Perspective
Moderator: Shahid Shah
Panelists: Dana Sellers, Tim Tyrell-Smith, Michelle Boucher, and Sunny Tara
02:30 PM – 3:30 PM – Potpourri: Everything We Wish We Could Have Covered
Speaker: John Lynn
03:45 PM – 4:45 PM – Lightning Round
Using Marketing Channels with the Best ROI for Healthcare IT
Speaker: Christine Slocumb
“What If?” : Merging Marketing and Business
Speaker: Shane Pilcher and Shana Tachikawa
There is no more B2B or B2C, It’s Human2Human (H2H)
Speaker: Thomas Knoll
03:45 PM – 4:45 PM – Using Marketing Automation Tools to Manage Your Marketing Efforts
Speaker: Chandresh Shah
Tuesday, April 8th
08:00 AM – 9:30 AM – The Results of Humor and Non-Traditional Marketing (presentations attached to speaker’s name below)
Moderator: John Lynn
Panelists: Jeff Donnell, Rick Weissinger, Suban Dey, and Stacy Goebel
09:30 AM – 10:30 AM – Why and How Everyone Could Benefit from Blogging
Speakers: Beth Friedman, and Erin Wabol
09:30 AM – 10:30 AM – Maximizing Your Healthcare Trade Show Efforts
Speaker: Brad Dodge
10:45 AM – 11:45 AM – Identifying and Engaging with Influencers
Speaker: Shahid Shah
10:45 – 11:45 AM – Reaching and Persuading the Healthcare CFO
Speaker: Don Seamons
01:15 PM – 2:15 PM – Search Engine Optimization (SEO): What’s Real and What’s Myth
Speaker: Kristine Schachinger
01:15 PM – 2:15 PM – Outsourcing Your Content Creation
Speaker: Jeff Walker
02:15 PM – 3:00 PM – Conference Summary
Speaker: John Lynn and Shahid Shah
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