Health IT Marketing and PR Conference 2018 Wednesday Pre-Conference Workshops

We’re excited to have 2 pre-HITMC conference workshops happening at the New Orleans Marriott the day before HITMC 2018. These 2 half day pre-conference workshops (includes lunch) will be held on Wednesday, April 4th. The pre-conference workshops can be purchased with the normal conference registration.  They cost $595 and will be smaller classes which dive deep into a specific topic area. if you have any questions about these pre-conference workshops, please reach out to us on our contact us page.


Here are the 2 pre-conference workshop options:


A Marketer’s Guide to Healthcare
Instructor: Colin Hung and Guests
Are you new to healthcare marketing? Want to attract more prospects, write compelling content and generate greater awareness for your solutions? The more you know about the healthcare industry the more effective you will be as a marketer. Join us for this pre-conference session and learn:

  • How regulations influence buying-decisions
  • Who the true influencers are in hospitals, health systems, physician practices and HealthIT companies
  • What technology trends that are getting the most attention
  • How to decipher healthcare terminology
  • What conferences, media outlets and thought-leaders are most influential


Come away with a solid understanding of the healthcare industry and put that knowledge to immediate use in your organization through more focused campaigns. This session is the result of listening to feedback from past HITMC attendees and HealthIT companies who are finding it difficult to find marketers who already have healthcare expertise.

Register Now!


Mastering the Healthcare PR Game
Instructor: Amanda Griffith
The healthcare market is hot. Generating awareness for your solution is already hard and it is going to get even harder in the year ahead as more newcomers begin to offer solutions in this space.  An effective PR program can help you by cutting through the noise, but how do you start? Does do-it-yourself PR work or do you need an outside firm? Why won’t your media contact respond to your stories and releases? Come to this pre-conference session and learn:

  • When to start a PR program
  • What effective PR looks like and what results you should expect
  • How to win attention from media outlets
  • Where to focus your efforts
  • When and how to best utilize a PR agency


Following this session, attendees will understand the elements necessary for an effective PR program for their organization and will have a better sense of how to develop clear goals and media targets.

Register Now!


Note: We must have at least 5 registered attendees in order for the workshop to proceed.

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