- Posted on:
February 7, 2017
- Categories: Health IT Marketing and PR Conference
We’re excited to have 2 pre-HITMC conference workshops happening at the SLS Las Vegas the day before HITMC 2017. These 2 half day pre-conference workshops (includes lunch) will be held on Wednesday, April 5th. The pre-conference workshops require a separate registration of $595 and will be smaller classes which dive deep into a specific topic area. if you have any questions about these pre-conference workshops, please reach out to us on our contact us page.
Here are the 2 pre-conference workshop options:
SEO (Search Engine Optimization) Tips, Tricks and Best Practices
Instructor: Kristine Schachinger
Today’s SEO landscape is more complicated than ever before. Getting the most out of your site means understanding the holistic and synergistic nature of everything that goes into making your website a healthy one in Google and Bing’s eyes. In this workshop you will learn from Kristine’s 14 years of experience what makes a healthy site presence and then how to maximize your website’s visibility and relevant traffic.
We will cover not just content and on-site optimization, but how does your social media affect your presence in the search engines and just what do they mean by “technical SEO”. What is link building and just how do you get in trouble with Google? If you are a bit more advanced, don’t worry we will have special tips and tricks for you too. Ones that you normally cannot find unless you attend the bar at an SEO conference and listen to those that have “been there” and “done that”. Look forward to seeing you there!
The Art and Science of Persuasion for HIT Marketers
Instructor: Dr. Moshe Engelberg of ResearchWorks
As marketers, we’re all the business of persuasion. And that’s not a bad thing. In this lively workshop, we’ll dive deep into how persuasion works, learn several persuasion frameworks, and apply them to improve our persuasion skills for better HIT marketing results. Understand how to leverage two paths to persuasion, information processing, behavioral economics, and more. Then assess your current approaches to persuasion, reveal the unspoken assumptions that influence how you do marketing, determine where there is room for improvement, and practice new approaches to understanding customers, messaging, and creating influence, that you can apply immediately.
Note: We must have at least 5 registered attendees in order for the workshop to proceed.