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HITMC 2017 Presentations

For your reference, here are all the links to the presentations that we have from HITMC 2017. I think we might be able to post a few more, but I just didn’t have them available to me. If the speaker sends me the final version of their presentation that can be posted publicly, I’ll post it. If there’s not a link to the presentation below, you can often get the presentation by reaching out to the presenter directly. A big thank you to all the speakers who participated in the conference.

 

Thursday, April 6, 2017

Main Room
Creating Customer and Employee Engagement

 

How to Create Synergistic Relationships with Associations

 

The Best Ways to Interact with the Health IT Press

 

The Future of Health IT

 

Creating an Effective Content Marketing Creation and Distribution Strategy

 

HITMC Awards

 

Breakout 1
Super Laws of Entrepreneurial Marketing

 

Value-Based Marketing: How to Rev up Lead Generation and Customer Loyalty

 

Become a Master

 

The Science of Healthcare Audience Journey Mapping

 

Building a Solid Brand When the Clock is Ticking

 

Content Marketing: Repurpose and Reuse – How to Reach a Wider Market Without Creating More Content

 

Marketing Automation: Picking the Software that is Right For You

 

Breakout 2
The 5 R’s of Branding

 

Healthcare isn’t Funny – Saying Screw You to the Status Quo

 

The Physician Entrepreneur: How to help physicians bring their great software ideas to market

 

10 Step Guide to Create a Balanced Engagement Platform on a Budget

 

Get Speedy: Shortening Health IT Sales Cycles with Personalization

 

Using Provider Data to Bring Intimacy to Your Healthcare Marketing

 

Creative Experiential Marketing: What, Where, Why & How

 

Connecting the Dots: How to leverage customer events for better results

 

Breakout 3
Epic Failure. The Disconnect Between Social and Sales

 

Building Brand Differentiation Using Facebook Live Video

 

How Cape Cod Healthcare became New England’s first digital publisher of health news and information

 

Words Matter – How ASCO (American Society of Clinical Oncology) Quality Checks Written Content for Clarity

 

Finally Answering: Who Owns the Website?

 

Hospitals, Surgeons, and Centers, Oh my! Successful strategies for selling to this niche group

 

Friday, April 7, 2017

Main Room
The No BS Guide to Innovation in Healthcare and when it should matter to Marketers

 

Content Marketing in Focus: How to Break Through Fake News with Real Insights

 

The Healthcare IT Decision Making Process: What Influences Health IT Customers?

 

Segmentation Domination: How to Play Against the Big Boys and Own Your Niche in a Competitive Market

 

Navigating the Online Marketing Universe

 

Breakout 1
The Pros and Cons of Outsourcing Marketing & PR: A Client’s Perspective

 

Burwood & Axiom88 Redesign Case Study

 

How to Create Killer Customer References

 

Building a Marketing Program from the Ground Up (and on a Shoestring Budget)

 

Er, Uh, Um: How to help executives be sought after speakers

 

Breakout 2
Agency Reviews: The Good, the Bad, and the Ugly

 

Anatomy of a Rebrand

 

It’s a Pay to Play World: Finding Real Value in Social Media

 

The Age of Content Marketing: Omni-Channel Marketing and Distributing the Right Information to the Right Person at the Right Time

 

Customer Love

 

Breakout 3
Content Marketing? Let’s Talk Content Strategy, First