Program

Swaay.Health Live Schedule

We’re excited to have you join us at Swaay.Health Live 2024! We can’t wait to see everyone on May 6, 2024 – May 9, 2024 in downtown Atlanta at the premier Healthcare Marketing event of the year.

The Swaay.Health community and culture of sharing and support is something really special and unlike anything you’ll find anywhere else.

Over the 4 days of the conference, you’ll have an opportunity to learn the latest in content marketing, marketing automation, event marketing, healthcare public relations, branding, media relations, and much more. Plus, you’ll get to network with hundreds of others just like you. Register for Swaay.Health 2024 now!

We are excited to announce a list of preliminary sessions. Check them out below.

Preliminary Sessions

[Debate] Should Generative AI Be Used For Content Creation by Healthcare Providers? Is it advisable to use AI for content creation in healthcare? Join this unique session as two sets of experts debate this important issue. One side will argue the merits of efficiency gains and speed-to-market while the other will point out the risks associated with data privacy, ethics, misinformation, and algorithmic bias. You won’t want to miss this clash of perspectives!

[Lecture] Rising From The Ashes: Signature Healthcare Response to the Unimaginable This is the story of Signature Healthcare facing the unimaginable – a 10 alarm fire at its main hospital. With smoke and fumes in the building and no electricity, the hospital made the call to evacuate. In all, 91 ambulances, 26 fire trucks, and nearly 300 emergency personnel responded. The impact of the fire was severe. Reopening wouldn’t be a matter of a few months; it would require replacing the entire electrical system as well as other infrastructure for the 250,000 square foot building. That could take the better part of a year or longer. How would Signature respond? Speaker: Lorraine McGrath, Associate Vice President of Marketing, Signature Healthcare & Dan Dunlop, Prinicpal, Jennings Health

[Lecture] The Clear Path to Yes: Using Plain Language to Drive Action In healthcare marketing, clarity isn’t just appreciated—it’s a competitive advantage. A recent study by Aha Media Group reveals 80% of healthcare decision-makers, including doctors, prefer plain language.Learn how clear messaging could lead to a 73% increase in demo scheduling and a 68% boost in white paper downloads. See examples of live content and the plain language rewrites. And, best of all, get practical writing and UX design tips to engage and persuade healthcare professionals to take action. Plain language is not ‘dumbing it down,’ it’s ‘clearing it up. Speaker: Ahava Leibtag, President, Aha Media Group

[Ask Me Anything] Ask Me Anything about Branding Creating a brand entails a lot of details, and a lot of questions. Want to know how to create a unique brand positioning? How to create key messages? How to find out what your customers think about your brand? How to make a logo? How to decide on a website CMS? We’re here to answer any questions! Speakers: Carey George, Partner and Creative Director, Goods & Services Branding & Sue McCluskey, Partner and Communications Director, Goods & Services Branding

[Workshop] Media Training Spokespeople – Why & How In this session, former journalists-turned-media-trainers, Kristin Faulder and Elizabeth Yekhtikian, will talk about the changing media landscape’s impact on companies’ spokespeople – why and how they need to re-think how they speak to/interact with the reporters. They will walk attendees through a truncated media training session, presenting information critical to preparing their spokespeople for their next “hot seat” moment. Speakers: Kristin Faulder, Principal, Heurisay & Elizabeth Yekhtikian, Principal, Earned Media Consultants

[Panel] The Lion King Holds the Key to Unlocking the Secrets to a Successful Rebrand Join our expert panel for insights on rebranding, drawing from “”The Lion King.”” Explore brand evaluation, planning, and fine-tuning, and dive into messaging nuances, collaboration, and stakeholder involvement. Learn best practices and successes from recent rebrands. The interactive session lets you engage directly with panelists, gaining deeper insights into healthcare rebranding. Experience a blend of real-world wisdom and Mufasa’s timeless guidance for navigating the healthcare landscape. Speakers: Beth Friedman, Sr Partner, FINN Partners, Nicole Hoy, Content Marketing Manager, MRO, Stephanie Kindlick, Senior Director, Marketing, MRO, Lauren Barca, MHA, RN, BSN, 86Borders, Dan McDonald, CEO, 86Borders

[Lecture] Next-Level PPC Strategies: Driving Healthcare Marketing Success with Audience Science In the dynamic and highly regulated world of healthcare marketing, the ability to accurately target and engage high-propensity-to-convert audiences is more crucial than ever. This presentation delves into the advanced application of audience science principles with PPC optimization strategies, offering a roadmap for healthcare marketers to achieve unparalleled efficiency and effectiveness in their search campaigns. We can also adapt this presentation to become a Fireside Chat with one of our heathcare services clients. Speaker: Jon Kagan, Director of Search & Digital Media Strategy, Amsive

[Workshop] Competing as an Under-dog: Evaluating Areas to Strengthen Your Competitive Edge Walk through a guided self-evaluation to score your brand in five categories then learn ways to drive attention and distinction when you’re up against bigger and better-resourced organizations. View challenger-brand examples and walk away with actionable steps to help your organization compete harder in 2024. Speaker: Carlton Wood, EVP and Partner, Lewis & Samantha Linkous, Healthcare Strategist, Lewis

[Panel] Three Outlooks on Maximizing Patient Experience: From Concept to Execution Gain patient experience insights from three healthcare executives representing hospitals, virtual care, and private practices. These panelists will share their strategies and real-life examples of how they balance the tension of improving patient experiences with financial and operational realities. These insights will help your team better engage, support, and impact patient experience in 2024. Speakers: Gavin Baker, President and Founder, Baker Marketing Laboratory, Jeremy Floyd, Chief Communications Officer, Covenant Health, Kim Quigley, CEO and Co-Founder, Onrise, Glenn Sumner, Founder, The OrthoForum

[Panel] Leadership Magic: A Modern Approach to Managing Multi-Generational, Remote-Ready Teams Get insight into the secrets behind steering a modern healthcare marketing team through the twists of diverse generations, the turns of remote work and more! Join this discussion to uncover the success to leading a team that’s scattered across the digital landscape while juggling different generational gaps. Whether you’re a seasoned captain or a fresh face in the crew, this session promises to inject some sparks into your leadership style.

[Debate] Is Social Media Engagement Still Worthwhile for Healthcare Vendors? Get ready for some straight talk on the viability of social media as a marketing channel for B2B healthcare companies. It’s going to be a no-holds-barred discussion on the pros and cons of using platforms like Facebook, X, Instagram, and TikTok. This debate is your ticket to a 360-degree view of how social should (or shouldn’t) fit into your marketing strategy.

[Debate] Should Account Based Marketing be a Top 5 Marketing Priority?Our expert squad is going to hash out whether Account Based Marketing (ABM) is worthwhile for healthcare marketing rockstars. They’ll be breaking down the pros and cons of targeting specific accounts versus going broad. Expect some real talk on how ABM’s personalized vibe impacts leads, customer love, and the struggles it might throw at you in terms of scaling up and divvying up your resources. Don’t miss this chat that’s tailor-made for marketing pros. It’s your chance to get the lowdown on whether ABM is the secret sauce for your organization.

[Panel] Winning Healthcare SEO Strategies You Can’t Learn From YouTube Search Engine Optimization (SEO) is valuable for any healthcare organization. But what SEO tactics truly work in healthcare? Our panel of experts share and discuss successful SEO techniques – techniques that you can’t learn by watching “SEO influencers” on YouTube. Get the real scoop and super-charge your SEO program.

[Debate] Should Generative AI Be Used For Content Creation by Healthcare Vendors? Are you looking to create world-class content in your organization that wins trust, traffic, leads, and sales? Staying ahead of the competition in a time where AI leveling the playing field is challenging. Join this session with expert healthcare marketing writers to learn how to build world-class content that allows you to be a trusted industry voice.

[Debate] Are Conferences Worth the Squeeze? Come to this debate and see experts face-off on whether healthcare conferences are still a worthwhile investment in 2024. Will the pro-conference team body-check their way to victory by pointing out the networking and educational value? Or will the anti-conference team score the winning goal with their comments on the logistical and financial challenges of big events? Who will win? Join and find out.

[Panel] What’s Hot and What’s Not in B2B Healthcare Marketing? Industry insiders will share their takes on what’s heating up and what’s cooling down in B2B healthcare marketing. From chatbots to influencer marketing, markeitng automation to digital engagement platforms, the panelists will dish out their insights on the trends that are making waves and those that might be losing steam. Join us for a dynamic session that promises to provide valuable perspectives on navigating the ever-changing landscape of B2B healthcare marketing trends.

[Debate] Are Patient Portals Still the Primary Channel for Patients to Interact With Providers? Get ready for a compelling debate where experts will go head-to-head on the critical question of whether it’s wiser to invest in the digital front door or patient portals. Debaters will unpack the pros and cons of each approach, exploring the merits of enhancing the patient experience through a user-friendly digital entry point versus the deeper functionalities and patient engagement capabilities of dedicated portals. Debaters will dissect the implications of these strategies on patient satisfaction and healthcare delivery. Join us for this thought-provoking and fun session.

Here’s a look at the general timing for Swaay.Health 2024:

Monday
1:00 PM – 4:30 PM – Pre-conference

Tuesday
8:30 – 9:15 – First Time Attendee Meetup
9:30 AM – 5:00 PM – Day 1 Conference Program
7:00 PM – Swaay.Health Evening Social sponsored by Clarity Quest, a Supreme Company

Wednesday
8:00 AM – 5:00 PM – Day 2 Conference Program
Evening – Open for Sponsor Social Events

Thursday
8:00 AM – Noon – Day 3 Conference Program

*Lunch will be served on Tuesday and Breakfast and Lunch on Wednesday and Breakfast on Thursday.

You can also take a look at the 2023 Schedule at a Glance from last year’s event for a preview of what to expect.

Take advantage of our Early Bird Pricing by registering for the 2024 Swaay.Health Annual Conference now!

If you have any questions or would like to be kept up to date on all the conference details as they’re announced, let us know on our contact us page.