Healthcare Marketing Community Speaker Profile

Burt Rosen

Burt is a mission-driven Marketing guy who loves to make a difference in the world and help companies grow.

Burt is passionate about thinking differently and is focused on solving people’s problems. His core marketing philosophy is “outside in, not inside out” meaning listen to what the customers (or communities) need or want and help them with that, don’t focus on telling them what you do or have.

He has an eclectic background, having worked in TV, at digital agencies, and in client marketing roles in travel (Starwood Hotels), education (KinderCare and Empowered Education), and healthcare (HealthSparq).

All of his experiences have had a strong focus on storytelling, brand development, and using brands to acquire more customers (whether they are the weary business traveler, parents, and kids, health plan members, or people looking for personal transformation).

On a personal note, Burt is a huge family guy. He has two kids (one a recent college grad and one in college) and a wife who has dedicated her life to helping other people in a variety of non-traditional ways, and a very small dog.

For fun, he loves volunteering and helping people, exploring the Pacific Northwest (where he lives), hiking, mountain climbing, playing squash, living healthy, and food carts!