Healthcare Marketing Community Speaker Profile

Cari McLean

Cari is Director of Social Media at HIMSS, a global, cause-based enterprise that produces thought leadership, events, media and market research on how to better health outcomes and reduce the cost of healthcare through IT. Cari directs HIMSS’ social media strategy, which focuses on building relationships with target audiences through resourceful, engaging content and interactive social media experiences.

Under her leadership, the Social Media Team earned recognition from BizBash for its creative social tactics at HIMSS12 and HIMSS14; established the Annual HIMSS Conference & Exhibition as the most tweeted about healthcare conference in 2012-2014; HIMSS was nominated as one of the top 100 Health IT Twitter Accounts and grew the HIMSS social networking audience to over 375,000 participants. Cari joined HIMSS in 2006.