Speakers

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Christoph Trappe
Director of Content Marketing and The Authentic Storyteller

Christoph Trappe (aka The Authentic Storyteller™)  is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger and author. His digital initiatives have been recognized globally. He is currently helping hospitals across the United States share their authentic stories. The IMA named him Internet Marketer of the Year in 2015.

 

He is a globally-recognized content marketing expert who frequently speaks at global conferences – including Content Marketing World – about social media, blogging and executive buy-in. The Content Marketing Institute acknowledged him as a 2014 and 2015 Top 100 Most Influential Content Marketer. Among other awards, he was also named a most influential content marketer on Twitter by London-based Axonn Media.

 

Additionally, Christoph sits on the Internet Marketing Association’s Executive International Council with representatives from brands like Nokia, Oracle, Wells Fargo and Google.

 

In his role at MedTouch, Christoph and his team advise healthcare brands across the United States on blogging, social media and eNewsletter strategies and how to align those strategies with patient/member/donor acquisition efforts. The team also partners closely with clients as needed to implement strategies. A key part of the team’s success is its internal engagement with physicians and leaders who actively request their guidance.