A dual role focused on functional leadership of Strategic Marketing and cross-functional ownership of Strategic Operations including company-wide business planning, performance improvement, and measurement programs. Leading strategic marketing activities for Arcadia, Greg drives company-wide market intelligence, segmentation, and competitive strategy. He owns top-of-the-pipeline lead generation, media and analyst relations, marketing communications, product management/sales connections, and oversight of the Arcadia Advisor Network. He drives strategic business planning and continuous improvement programs across the company to ensure profitable operations and delighted clients. He owns the data- and metrics-driven executive management routine.
Prior to his work at Arcadia, Greg was a senior strategy consultant and technical software project manager at Monitor Group, an international strategy consulting firm now part of Deloitte, building industry expertise with leading organizations in the software, hardware, pharmaceutical, biotech, financial services, and non-profit fields.
An engineer by training, Greg holds a Master of Engineering Management degree from the Thayer School of Engineering at Dartmouth College, as well as Bachelor degrees in Engineering and Computer Science from Dartmouth College.
Outside Arcadia, Greg is an avid cook, tinkerer, reader, and wrangler of his two young boys.