Jennifer Michelle is a specialist in building high-impact marketing programs. Through her consulting practice, Michelle Marketing Strategies, she has developed assessment tools in the areas of Lead Generation, Marketing Analytics and Google Adwords.
Currently, she is working with a population health management vendor to develop a content and email marketing strategy. Previously, as Marketing Director for healthcare technology vendor, OpenTempo, from 2013-2016, she implemented marketing automation, handled media outreach and did website design.
Michelle also works as Director of Lead Generation and Marketing Automation for Pinnacle Creative Studio, a marketing agency based in New York. She can speak to the pain of people venturing into the world of marketing automation, having worked with a variety of marketing automation vendors, including Hubspot, Marketo, SharpSpring and Drip.
In an earlier life, Michelle successfully launched a prize-winning sportswear brand in an untapped market. Using a targeted content strategy combining email classes, blog posts, newsletters and social media, she grew a devoted fan base until closing the company in 2013.
You can connect with her on LinkedIn.