Healthcare Marketing Community Speaker Profile

Kelley O. Smith

Kelley’s passion for healthcare spans over 25 years in various clinical and business roles. She has a Bachelor of Science in Nursing and a Master of Public Health degree both from the University of Michigan. She spent ten years with EDS and helped General Motors establish their first comprehensive wellness program, LifeSteps, and provided strategic consulting to support a wide variety of cost reduction and quality improvement initiatives. She then returned to the clinical setting at St. Joseph Mercy Oakland and Henry Ford Hospital as an RN Case Manager where she gained a deep understanding of the complexities of care coordination across the healthcare continuum. Kelley moved into a marketing consultant role with Covisint where she was the clinical liaison between clients and prospects and earned the reputation as an expert in many initiatives including ACO, PCMH, Bundled Payments, Readmissions Reduction and Predictive Analytics.