Retta Byron is a Brand Services Specialist for Banner Health, one of the largest nonprofit hospital systems in the country, operating 28 hospitals and other related health entities in seven states.
Byron primarily prepares and coordinates the implementation of digital and social media marketing and uses strong quantitative and analytical skills to make marketing recommendations. She also collaborates with cross-functional teams to develop and optimize campaign web pages to clearly communicate marketing objectives and calls to action and to obtain measurable results.
Byron is a co-founder and a current editor of Health eConnect, Banner Health’s first consumer-facing blog. Due to its success, she is also co-founder, editor and writer for Banner’s first internal-facing blog distributed on behalf of Banner’s senior vice president/chief strategy and marking officer.