Healthcare Marketing Community Speaker Profile

Sunny Tara

Sunny Tara is Founder, Chairman & Chief Executive Officer for docBeat since 2010. For more than 15 years, Tara has been driving business results and achieving measurable value from IT-enabled transformation. He has held leadership positions within Fortune 500 companies including direct responsibility in the major disciplines of Technology, Enterprise Strategy, Innovation, & Leadership. He was responsible for many award winning innovative solutions that have transformed brands.

Prior to docBeat® Tara was the former Chief Technology Officer at Cantor Gaming from 2008 to 2010. Cantor Gaming (an affiliate of Cantor Fitzgerald). In this role, he was responsible for directing the global technology functions, leading the efforts to innovate the mobile gaming and sports wagering platform. In 2009, Tara expanded his role by overseeing and managing Cantor’s mobile gaming operations, marketing, customer loyalty and business development. Tara led Cantor to be the first company to launch the mobile gaming solution approved by the Nevada Gaming Commission.

Prior to Cantor, Tara was Technology Executive with Harrah’s Entertainment for 7 years where he was responsible for executing large Enterprise initiative in the areas of Customer Loyalty (Total Rewards), Marketing Promotions, operational CRM, eCommerce, Personalization, Revenue Management and Profit optimization. These initiatives succeeded in enabling Harrah’s to become the largest casino entertainment company in the world.

Prior to Harrah’s, Tara was at AutoZone for 6 years where he held management positions in technology, product development and eCommerce. Tara is actively involved in vegasTech and entrepreneurial community in Las Vegas. He is the founding president for TiE Las Vegas (TiE, is the largest entrepreneurial organization in the world). He holds a Bachelors degree in Computer Science from University of Kentucky at Lexington and a Master’s degree (Summa Cum Laude) in Computer Science from the University of Memphis in Tennessee.