Health IT Marketing & PR Community Conference

HITMC (Health IT Marketing and PR Community) is a unique collaboration and kinship of Health IT marketers, a place to share best practices and ideas, to learn about how others are going to market in this busy landscape, and honestly compare results they are experiencing. HITMC connects me with likeminded professionals, and builds upon those key industry relationships - and truly has taught me be a better and more effective marketer.
Nancy Ragont, Senior Manager Vertical Marketing at Logicalis, Inc.
HITMC is the type of professional conference that is worth taking vacation time to go to. Each session provided valuable insights that I was able to take back and apply to my job right away. Usually you can expect maybe one good takeaway per session at a conference, but at HITMC each session had at least three. However, it wasn’t just the education and information that made the conference great, it was also the collaborative networking vibe. Not only did I learn a lot, but I also made a lot of great connections.
Patricia Dickerson, Digital Marketing Manager, NaviNet
I was happily surprised by the HITMC's close-knit cooperative approach. Instead of competitors, we were mutually supportive PR and marketing professionals sharing and discussing with the joint goal of advocating health IT. You can't help but feel a reignited passion after such an experience.
Shana Tachikawa, Public Relations Specialist, Stoltenberg Consulting Inc
Cut Through the Growing Noise

Hear from top notch B2B marketing speakers from inside and outside healthcare
"I've attended a bunch of conferences, but the HITMC conference is the most relevant conference for me and the work I do on a day to day basis as a healthcare IT PR professional. Plus, I was able to take many of the learnings back for my team."
Tara Auclair, Senior Marketing Communications Manager, Modernizing Medicine
HITMC is unlike any conference I’ve attended. If you’re looking for a fully immersive experience where you’ll learn just as much as you laugh, this is the conference for you! I arrived not quite sure what to expect. I left feeling inspired and part of a great tribe of people who are passionate about healthcare IT.
Monica Stout, Marketing Director at MedicaSoft
Digital is Changing the Game

Learn the latest in social media marketing, content marketing, PR, and more
Go Home with Practical Knowledge

Discover new techniques and improve your current methods
There's No One Right Way

Listen to debates over how to balance PR and marketing

Healthcare and IT Marketing Virtual Conference

May 12-13, 2020 - Location: Virtual

The in-person Healthcare and IT Marketing Conference (HITMC20), originally scheduled for May 12-14th has been postponed due to COVID-19. We are waiting for the hotel to confirm a new date. We will be posting updates to this page as we reschedule the annual conference.

To help tide us over, we have decided to host a Virtual HITMC Event on Tuesday May 12th and Wednesday May 13th. We’ve put together an amazing program full of sessions designed to help you navigate these tumultuous times. Check out the full agenda.

To register for the Virtual HITMC Event, head over to the Registration Page.

*Note: All profits from this virtual event will be used to fund scholarships for the HITMC20 in-person conference.

Who Should attend?

Healthcare Marketing Executives
Healthcare PR Professionals
Healthcare Communications Experts
Digital Healthcare Marketing Professionals

Sponsors

Program Schedule

More Info

Healthcare and IT Marketing Conference Schedule

While we’re sad we had to postpone the HITMC 2020 Annual Conference until later this year, we’re excited to announce the HITMC Virtual Conference taking place May 12-13, 2020. All registrants, speakers, and sponsors of the Annual Conference are automatically registered for the HITMC Virtual Conference (check your email for details). If you’re not already registered, you or your company can register for just the HITMC Virtual Conference. We can’t wait to connect and learn from the community at this virtual event.

Check out our full program schedule below:

Tuesday, May 12, 2020
12:00 – 12:45 PM ET: Communications and Reputation Management During a High-Impact Event-Lessons Learned from the Inside
1:00 – 1:45 PM ET: Programmatic Ad Buying/Digital Marketing
2:00 – 2:45 PM ET: Unconference
3:00 – 3:45 PM ET: Going Remote: How to Thrive Working with a Remote Marketing and PR Agency
4:00 – 4:45 PM ET: Finding Social Connection and Economic Resilience in the COVID-19 Environment

Wednesday, May 13, 2020
12:00 – 12:45 PM ET: LeadGen in difficult times
1:00 – 1:45 PM ET: Appropriate Marketing Messages During a Crisis
2:00 – 2:45 PM ET: Unconference
3:00 – 3:45 PM ET: How can an Agency Help During the Crisis?
4:00 – 4:45 PM ET: Invest Now to be Ready to Pounce After the COVID-19 Crisis

If you have any questions about the event, please reach out to us on our Contact Us page.