HITMC Update on the Coronavirus (COVID-19)
Healthcare and IT
Marketing Conference
Healthcare and IT Marketing Virtual Conference
May 12-13, 2020 - Location: Virtual

The in-person Healthcare and IT Marketing Conference (HITMC20), originally scheduled for May 12-14th has been postponed due to COVID-19. We are waiting for the hotel to confirm a new date. We will be posting updates to this page as we reschedule the annual conference. 
To help tide us over, we have decided to host a Virtual HITMC Event on Tuesday May 12th and Wednesday May 13th. We’ve put together an amazing program full of sessions designed to help you navigate these tumultuous times. Check out the full agenda.
To register for the Virtual HITMC Event, head over to the Registration Page.
*Note: All profits from this virtual event will be used to fund scholarships for the HITMC20 in-person conference.

Who Should attend?

  • Healthcare Marketing Executives
  • Healthcare PR Professionals
  • Healthcare Communications Experts
  • Digital Healthcare Marketing Professionals

Register Now
Program Schedule
More Info

While we’re sad we had to postpone the HITMC 2020 Annual Conference until later this year, we’re excited to announce the Virtual HITMC Event taking place May 12-13, 2020. All registrants, speakers, and sponsors of the Annual Conference are automatically registered for the Virtual HITMC Event (check your email for details).  If you’re not already registered, you or your company can register for just the Virtual HITMC Event.  We can’t wait to connect and learn from the community at this virtual event.

Check out our schedule-at-a-glance below or the full program:

Tuesday, May 12, 2020
12:00 – 12:45 PM ET: Communications and Reputation Management During a High-Impact Event-Lessons Learned from the Inside
1:00 – 1:45 PM ET: Programmatic Ad Buying/Digital Marketing
2:00 – 2:45 PM ET: Unconference
3:00 – 3:45 PM ET: Going Remote: How to Thrive Working with a Remote Marketing and PR Agency
4:00 – 4:45 PM ET: Finding Social Connection and Economic Resilience in the COVID-19 Environment

Wednesday, May 13, 2020
12:00 – 12:45 PM ET: LeadGen in difficult times
1:00 – 1:45 PM ET: Appropriate Marketing Messages During a Crisis
2:00 – 2:45 PM ET: Unconference
3:00 – 3:45 PM ET: How can an Agency Help During the Crisis?
4:00 – 4:45 PM ET: Invest Now to be Ready to Pounce After the COVID-19 Crisis

Register Now! and join us for the Virtual HITMC Event.

If you have any questions about the event, please reach out to us on our Contact Us page.

Speaker Lineup
More Info

Paul Szablowski

Principal Consultant

Paul Szablowski is an independent consultant and thought leader and former senior vice ...
More Info

Claire Pfarr

Communications Director

Marketing leader in health IT. Writer. Oboist. Unapologetically smart. Unapologetically fun.
More Info

Dan Dunlop


Dan is a principal of Jennings, a leading healthcare marketing and audience engagement ...
More Info

Colin Hung

CMO and Editor

Colin Hung is an award-winning marketing executive with more than a decade of healthcare ...
More Info

Erin Wabol

Partner & Chief Marketing Officer

Erin has 14 years of experience creating successful marketing campaigns through a ...
More Info