UPDATE 09-17-20 While we made every effort to try and hold the in-person conference in 2020, we’re disappointed to share…
The 2019 HITMC (Healthcare and IT Marketing Community) conference is going to cap a year of growth and improvement for…
StudioNorth isn’t a big agency, but we have a big event travel budget. Throughout the year, our team members can…
A healthcare organization’s reputation is essential to its success — and survival. Although reputation is considered an intangible asset, it…
Health care hasn’t yet had its iPhone moment, but health care marketers know perhaps better than anyone else in the…
While ROI is important to hospital C-suite executives, they measure it differently than in other industries and are more focused…
Looking back on HIMSS 2018, there was a lot to be excited about and a lot to think about. One…
How to Get the Most Out of Trade Shows & Events If you find value in rubbing elbows with opinion…
As a marketer, understanding your target audience is essential. You can gather customer data through polls, focus groups, or direct…
If you’re anything like me, there’s a good chance you’re starting to actively plan your HITMC 2018 experience. I’m already…
Research results: What consumers look for to determine credibility Healthcare organizations across the country are investing more than ever before…
The many predictions made at HITMC17 regarding increasingly blurred lines in healthcare seem to be coming to fruition. National headlines…