- Posted on:
March 30, 2018
- Categories: Health IT Marketing and PR Conference
StudioNorth isn’t a big agency, but we have a big event travel budget. Throughout the year, our team members can be seen working booths and prowling the floor at some of the world’s biggest tradeshows: HIMSS, NRF, NAB, CiscoLive, VMWorld and more. HITMC may be a fraction the size of ...
- Posted on:
March 29, 2018
- Categories: Health IT Marketing and PR Conference
A healthcare organization’s reputation is essential to its success — and survival. Although reputation is considered an intangible asset, it drives tangible benefits for the organization through consumer and investor confidence and support. And there’s good reason: A hospital’s ...
- Posted on:
March 28, 2018
- Categories: Health IT Marketing and PR Conference
Health care hasn’t yet had its iPhone moment, but health care marketers know perhaps better than anyone else in the sector how fast old stereotypes about the industry are changing. At SmartBrief, our editors see this every day as we comb through the news for our health care provider, payer, ...
- Posted on:
March 27, 2018
- Categories: Health IT Marketing and PR Conference
While ROI is important to hospital C-suite executives, they measure it differently than in other industries and are more focused on outcomes, safety and quality. Vendors that can explain and document how their offerings support the Triple Aim are well positioned to succeed. Here are some tips ...
- Posted on:
March 22, 2018
- Categories: Health IT Marketing and PR Conference
Looking back on HIMSS 2018, there was a lot to be excited about and a lot to think about. One thing that really struck me was the growing credibility gap in HIT. Maybe it’s a sign of the times, what with “fake news” being thrown around all the time, but skepticism does seem to be...
- Posted on:
March 21, 2018
- Categories: Health IT Marketing and PR Conference
How to Get the Most Out of Trade Shows & Events If you find value in rubbing elbows with opinion leaders, peers and potential partners, you’ve already demonstrated the unique value of trade show and event marketing. After all, what other medium gives you the opportunity to ...
- Posted on:
March 20, 2018
- Categories: Health IT Marketing and PR Conference
As a marketer, understanding your target audience is essential. You can gather customer data through polls, focus groups, or direct conversations. However, facilitating this research on a large scale is a significant investment, and it can be challenging to gauge the accuracy of the ...
- Posted on:
March 19, 2018
- Categories: Health IT Marketing and PR Conference
If you’re anything like me, there’s a good chance you’re starting to actively plan your HITMC 2018 experience. I’m already compiling a list of ‘must attend’ sessions, another list for networking events, and a third for what foodie-loved restaurants to try while in the area. But as a ...
- Posted on:
March 15, 2018
- Categories: Health IT Marketing and PR Conference, HITMC
Research results: What consumers look for to determine credibility Healthcare organizations across the country are investing more than ever before in content marketing to help educate and convert consumers. While “content is king”, what good is spending significant time, money, and precious ...
- Posted on:
March 14, 2018
- Categories: Health IT Marketing and PR Conference
The many predictions made at HITMC17 regarding increasingly blurred lines in healthcare seem to be coming to fruition. National headlines have been dominated for the last several months by stories regarding mega-mergers (CVS & Aetna, Cigna & Express Scripts) and speculation around ...