Healthcare and IT
Marketing Conference

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Haven’t we all looked at another company and thought that they were marketing rock stars? Can’t we all point to a handful of organizations that seem to hit a homerun every time they’re at the plate?   Pondering how to measure marketing success isn’t as easy as it sounds. It’s one ...
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The hashtag #HITMCswagger emerged on the first day of this year’s conference, and it’s no wonder why. It was clear we are a community that is making a difference in health care.   We have enjoyed reading your conference wrap-up posts and seeing what stuck with you. Here are ...
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© Corbis. All Rights Reserved.   The following is a guest blog post by Stephen Outten, content strategy manager for YourCareUniverse and also a speaker at HITMC 2015.   When was the last time you were a reader? Not of Seth Godin or Ad Age—I’m talking Jane Austen or James ...
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I’m a huge Survivor fan. The show is the grandfather of reality TV and is still running after 15 years and 29 seasons.   For those unfamiliar with the show’s premise, contestants live in the remote wilderness for several weeks and are voted off one at a time. There is an individual ...
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How are patient’s user experiences evolving, and are we prepared to evolve with them? Just as we were getting used to larger phones, wearables such as the soon-to-be-available Apple Watch are cutting our expectations back down to size. A very small size, in fact.   Think for a moment of ...
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