Healthcare and IT
Marketing Conference

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  As a marketer, understanding your target audience is essential. You can gather customer data through polls, focus groups, or direct conversations. However, facilitating this research on a large scale is a significant investment, and it can be challenging to gauge the accuracy of the ...
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If you’re anything like me, there’s a good chance you’re starting to actively plan your HITMC 2018 experience. I’m already compiling a list of ‘must attend’ sessions, another list for networking events, and a third for what foodie-loved restaurants to try while in the area. But as a ...
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Research results: What consumers look for to determine credibility Healthcare organizations across the country are investing more than ever before in content marketing to help educate and convert consumers. While “content is king”, what good is spending significant time, money, and precious ...
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The many predictions made at HITMC17 regarding increasingly blurred lines in healthcare seem to be coming to fruition. National headlines have been dominated for the last several months by stories regarding mega-mergers (CVS & Aetna, Cigna & Express Scripts) and speculation around ...
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Blog post by Angela Jenkins of Agency Ten22   Managing media relations at the HIMSS annual conference has changed dramatically over the years.   The 1990s to early 2000s drew editors of numerous print publications several inches thick with stories and advertisements. Today, those ...
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It is ironic that the Healthcare IT Marketing & PR Community (HITMC) has gone for so long without a distinct brand identity. Yet, when you consider that the central focus of HITMC has been (and always will be) the people within the community rather than a specific event or online property; ...
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It’s 2018! …and I have lots of exciting and important HITMC18 news to share: Today is the last day for nominations for the 2018 HITMC Awards We have a new B2C track at HITMC18 for healthcare providers Early Bird pricing ends soon (January 31st). Register now and save $200 ...
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For the first time ever, this year’s Healthcare IT Marketing & PR Conference (HITMC18) will feature an educational track that focuses on the patient and consumer side of healthcare. This new track is aimed at marketing, PR and communication professionals that work at hospitals and ...
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We’re excited to offer one pre-HITMC conference workshop happening at the New Orleans Marriott the day before HITMC 2018. This half day pre-conference workshop (includes lunch) will be held on Wednesday, April 4th. The pre-conference workshops can be purchased with the normal conference ...
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We’re excited to announce the 5th annual Health IT Marketing and PR Conference (HITMC) happening April 4-6, 2018 in New Orleans, LA at the ideally located New Orleans Marriott.  We’ve got some extraordinary speakers, content, and interactions planned for this power packed 2.5 ...
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