Healthcare and IT
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While ROI is important to hospital C-suite executives, they measure it differently than in other industries and are more focused on outcomes, safety and quality. Vendors that can explain and document how their offerings support the Triple Aim are well positioned to succeed. Here are some tips ...
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One of the trademarks of the Health IT Marketing and PR Conference (HITMC) has been the opportunity to meet hundreds of your marketing and PR peers. Starting in our 2nd year, we incorporated casual meetups before the conference into the schedule for attendees. Most people were in town already, ...
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Looking back on HIMSS 2018, there was a lot to be excited about and a lot to think about.  One thing that really struck me was the growing credibility gap in HIT.  Maybe it’s a sign of the times, what with “fake news” being thrown around all the time, but skepticism does seem to be...
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  How to Get the Most Out of Trade Shows & Events   If you find value in rubbing elbows with opinion leaders, peers and potential partners, you’ve already demonstrated the unique value of trade show and event marketing.  After all, what other medium gives you the opportunity to ...
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  As a marketer, understanding your target audience is essential. You can gather customer data through polls, focus groups, or direct conversations. However, facilitating this research on a large scale is a significant investment, and it can be challenging to gauge the accuracy of the ...
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If you’re anything like me, there’s a good chance you’re starting to actively plan your HITMC 2018 experience. I’m already compiling a list of ‘must attend’ sessions, another list for networking events, and a third for what foodie-loved restaurants to try while in the area. But as a ...
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Research results: What consumers look for to determine credibility Healthcare organizations across the country are investing more than ever before in content marketing to help educate and convert consumers. While “content is king”, what good is spending significant time, money, and precious ...
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The many predictions made at HITMC17 regarding increasingly blurred lines in healthcare seem to be coming to fruition. National headlines have been dominated for the last several months by stories regarding mega-mergers (CVS & Aetna, Cigna & Express Scripts) and speculation around ...
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Blog post by Angela Jenkins of Agency Ten22   Managing media relations at the HIMSS annual conference has changed dramatically over the years.   The 1990s to early 2000s drew editors of numerous print publications several inches thick with stories and advertisements. Today, those ...
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It is ironic that the Healthcare IT Marketing & PR Community (HITMC) has gone for so long without a distinct brand identity. Yet, when you consider that the central focus of HITMC has been (and always will be) the people within the community rather than a specific event or online property; ...
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