Healthcare and IT
Marketing Conference

A Sample of 2016 Health Care IT Marketing and PR Conference Sessions

Since we just closed the Call for Speakers 2 weeks ago, we haven’t had a chance to finalize the full healthcare IT marketing and PR conference program and schedule. While we unfortunately can’t yet share the full conference program, we realize that the early bird registration is about to end and many of you would like to know what to expect from HITMC 2016.


With that in mind, here’s a look at a small sample of the session titles that were submitted to the Call for Speakers:


  • Why Healthcare Brands Need Digital Marketing Strategies Now More Than Ever
  • How To Talk To Your Developers ( For Best Results )
  • 2016 Healthcare Marketing Trends
  • Rebranding. It’s Not About the Logo
  • The Strategic Power of Storytelling
  • Getting to Good Content
  • Sales & Marketing Alignment: Collaborate or Die Trying
  • Bridging the Gap: Social Media Creates a Patient Community of Independence & Support
  • Get More from Your Email Marketing Efforts
  • Does Your Brand Have a Conscience?
  • Back to the Basics- Account Based Marketing
  • How to Rock Pinterest for Healthcare
  • Mapping the Healthcare Buyers’ Journey
  • Best Practices in Marketing Measurement
  • Internal Experts: The Dirty Truth
  • Out far and in deep: Increasing visibility through strategic PR
  • Failure to launch? Tips for overcoming common marketing automation pain points
  • Crisis Epicenter: How to Lead a Critical Conversation from the Frontlines of a National Issue
  • Selling to Hospitals: Using Data to Your Advantage
  • Winning Company Support for Better HIT Marketing
  • 15 Conference Hacks that will make you a Marketing and Exhibiting Hero
  • Three easy steps to make the most of your user meeting
  • Learn How to Harness “Whole Brain” Marketing
  • Press Panel

No doubt we’ll have many more sessions over the 2.5 days of the conference since this is only a few of the sessions submitted to the Call for Speakers. Plus, we also always add a number of sessions from people outside of healthcare IT that wouldn’t participate in the call for speakers and a number of “working session” ideas we plan to implement at HITMC 2016.  Not to mention our new demo tables and plenty of opportunities to network with your health care IT marketing and PR colleagues.


If you still have questions about what to expect at HITMC 2016, please reach out to us on our contact us page and we’re happy to share more details on what we have planned.