Healthcare and IT
Marketing Conference

Dan Dunlop and Jared Johnson Named HITMC Conference Co-Chairs

The Healthcare and IT Marketing Community (HITMC) continues to grow and evolve. Over the past several years we have seen more and more marketing, PR and communications professionals form healthcare providers join the community. At last year’s annual conference, HITMC19, we had a record number of provider-based marketers attend the event.


To bring more value to this growing part of the community, we decided to make a serious effort to add content, programming and expertise tailored to the provider side. We are super excited to announce today that two well-known and experienced individuals have agreed to be HITMC20 Conference Co-Chairs – Dan Dunlop and Jared Johnson!


We can’t wait for what they have in store for us at HITMC20.


Below is the full press release.




Dunlop and Johnson will co-chair the marketing track for healthcare providers


CHAPEL HILL, NC – February 17, 2020 – Two of healthcare’s leading marketers, Dan Dunlop and Jared Johnson, will co-chair the provider marketing track for the 7th annual Healthcare and IT and Marketing Conference (HITMC20) focused on healthcare B2B and B2C (Hospital and Medical Practice) marketing. HITMC20 is an event focused on professionals at healthcare providers, health IT companies as well as agencies who market to doctors, practice managers, hospital executives, and consumers. Dunlop and Johnson will develop the marketing track for provider organizations.


Jared Johnson is a healthcare marketing consultant, podcaster, and keynote speaker. Dan Dunlop, principal of Jennings, is a leading healthcare marketer, blogger, and speaker at national conferences. Johnson and Dunlop are considered two of the leading content marketers in healthcare. Together, they look forward to expanding the provider marketing track at this year’s HITMC20 Conference. Both have been named by their peers to the #HIT100 list of top influencers in health IT and social media.


HITMC20 will take place on May 12-14, 2020 in Las Vegas, NV. Over the 3 days of the conference, attendees will have an opportunity to learn the latest best practices and strategies in content marketing, marketing automation, event marketing, healthcare Public Relations, branding, media relations, and much more. Plus, attendees will get to network with hundreds of their peers from around the country.



HITMC is first and foremost a community. Members are bound together by a passion for and a love of PR, communications and marketing in healthcare.


The central idea behind HITMC is to bring together all the smart, innovative and hard-working healthcare professionals so that we can learn from each other. We enable this by creating a culture where sharing, mutual respect and lifting each other up is the norm. This is the essence of HITMC. This is what makes HITMC special.


HITMC strives to provide amazing marketing and PR related content that helps Health IT companies and healthcare organizations stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place.


About Jennings

Jennings, founded in 1979, is a healthcare marketing agency specializing in audience engagement. For more information, please visit


Media Contact: Meghan Lugo | (919) 929-0225 |