Healthcare and IT
Marketing Conference

Health IT Marketing and PR Conference 2018 Wednesday Pre-Conference Workshops

We’re excited to offer one pre-HITMC conference workshop happening at the New Orleans Marriott the day before HITMC 2018. This half day pre-conference workshop (includes lunch) will be held on Wednesday, April 4th. The pre-conference workshops can be purchased with the normal conference registration.  They cost $595 and will be a smaller class which dives deep into a specific topic area. if you have any questions about these pre-conference workshops, please reach out to us on our contact us page.


Here is the pre-conference workshop option we’re offering at HITMC18:


A Marketer’s Guide to Healthcare
Instructor: Colin Hung and Guests
Are you new to healthcare marketing? Want to attract more prospects, write compelling content and generate greater awareness for your solutions? The more you know about the healthcare industry the more effective you will be as a marketer. Join us for this pre-conference session and learn:

  • How regulations influence buying-decisions
  • Who the true influencers are in hospitals, health systems, physician practices and HealthIT companies
  • What technology trends that are getting the most attention
  • How to decipher healthcare terminology
  • What conferences, media outlets and thought-leaders are most influential


Come away with a solid understanding of the healthcare industry and put that knowledge to immediate use in your organization through more focused campaigns. This session is the result of listening to feedback from past HITMC attendees and HealthIT companies who are finding it difficult to find marketers who already have healthcare expertise.

Register Now!


*The “Mastering the Healthcare PR Game” workshop was canceled due to lack of interest.