Healthcare and IT
Marketing Conference

Healthcare and IT Marketing and PR Conference (HITMC) 2020 Session Preview

After an incredible Call for Speakers, our content committee has been pouring over all the submissions and we couldn’t be more excited for HITMC 2020. It was great that so many people took the time to share their expertise and experience with the community.


While we’re still working through the submissions and finalizing the full program, we’re excited to announce the first set of 20 sessions that have formally been selected for the 2020 Healthcare and IT Marketing Conference.  We expect when all is said and done, we’ll have over 50 sessions at the 2020 conference.  So, this first set of sessions is just the start of all the great learning and sharing you’ll experience at the event.


Now without further ado, a sneak peek at a few of the sessions you’ll find at HITMC 2020 in Las Vegas:

  • Into the Unknown – Creating A Culture of Continuous Client Feedback to Power Your Marketing
  • The HealthIT Marketers Swiss Army Knife: How to Earn Mindshare, Build Awareness, and Generate Leads with an Integrated Whitepaper Campaign
  • Internal Comm-Edy: How to Infuse Humor to Engage Employees
  • Put A Ring On It – Proposals That Make Them Say “Yes!”
  • Punch Above Your Weight. How To Make Your Marketing Feel Larger Than Life.
  • Save Your Sanity and Time: Tales from the Other-Side of A Brand Refresh
  • Applying Geography to Super-Charge Healthcare Marketing Programs
  • Innovating A Mobile Wayfinding Platform to Improve Patient Experience and Drive Business Development
  • Search Made Simple – Tips and Tricks for Driving Successful Results
  • Homegrown ABM: How to Cost-Effectively Target and Grow the Accounts With The Most Potential
  • A/B Testing Your Landing Pages for Healthcare Marketers
  • The Value of a Catchy Jingle and How It Can Be Used in Your Marketing
  • Doctors Are Hospital’s Best Products. Why Don’t We Treat Them That Way?
  • Elevating the Role of Communicators In Changing Healthcare
  • It’s Not About “Likes” And “Thumbs Up” – Creating Repeatable, Predictable Service Line Growth
  • Leveraging Customer Loyalty Through A Collaborative Advisory Board
  • Press Releases 101 – Everything You Wanted to Know but Were Afraid to Ask
  • Stop Wasting Money by Overcoming Sandboxes & Silos for Strategic Service Lines
  • Moving from Idea to Market:  Clear Steps To Attract Investors And Health Advocates
  • You Don’t Need A New Platform: Data Attribution in The Post-Funnel Age

We hope this gives you a nice look into some of what you can expect to learn at HITMC 2020.  Plus, we’ll of course have our famous HITMC unconference sessions which literally have no agenda other than the community sharing their problems and then helping each other find the solutions to those problems (or at least commiserating when there’s no solution).


We’ve got a number of other new program items that will be announcing soon, but you’ll have to check back later for all those details.  As usual, we’ll be pushing the envelope of what happens at a conference as we work on new ways to connect and engage as a community.


If you have any questions about the sessions above, the conference program, or ideas on areas you’d like us to make sure are covered at HITMC 2020, reach out to us on our Contact Us page.  We work hard to listen to the community and incorporate your suggestions.


If you haven’t already, register now and join the healthcare marketing community for this special event in Las Vegas.