Healthcare and IT
Marketing Conference

HITMC 2016 Half Day Pre-Conference Workshops

We’re excited to announce 2 pre-HITMC conference workshops happening at the Loews Atlanta hotel the day before HITMC 2016. These 2 half day pre-conference workshops (includes lunch) on Wednesday, April 6th. These pre-conference workshops require a separate registration of $595 and will be smaller classes which dive deep into a specific topic area. if you have any questions about these pre-conference workshops, please reach out to us on our contact us page.


Here are the 2 pre-conference workshop options:


Your Website’s Health – SEO (Search Engine Optimization) Tips, Tricks and Best Practices
Instructor: Kristine Schachinger
Today’s SEO landscape is more complicated than ever before. Getting the most out of your site means understanding the holistic and synergistic nature of everything that goes into making your website a healthy one in Google and Bing’s eyes. In this workshop you will learn from Kristine’s 14 years of experience what makes a healthy site presence and then how to maximize your website’s visibility and relevant traffic.


We will cover not just content and on-site optimization, but how does your social media affect your presence in the search engines and just what do they mean by “technical SEO”. What is link building and just how do you get in trouble with Google? If you are a bit more advanced, don’t worry we will have special tips and tricks for you too. Ones that you normally cannot find unless you attend the bar at an SEO conference and listen to those that have “been there” and “done that”. Look forward to seeing you there!
Register Now!



Using the Voice of the Customer to Develop Health IT Marketing You Know Will Win
Instructor: Dr. Moshe Engelberg of ResearchWorks
Your fast-paced business reality demands you churn out new solutions, be first to market, and win market share– again and again. So with all that pressure, how do you keep customers front and center? In this lively workshop, Dr. Moshe Engelberg will show how you how to develop game-changing customer knowledge and translate it into winning marketing strategy you can count on.


1. Learn practical techniques for developing, understanding and leveraging the voice of the customer to grow your brand, develop offerings customers will buy, and market them effectively.
2. Get advice on how to do the kind of customer research that directly leads to solid marketing strategy and persuasive messaging, and delivers a solid ROI with measurable results.
3. Apply the actionable CustomerFirst Framework™ to end myopic product-centric thinking, get your message right every time, and create deep partnerships with your customers.
Register Now!


Note: We must have at least 5 registered attendees in order for the workshop to proceed.