Healthcare and IT
Marketing Conference

HITMC 2017 Presentations

For your reference, here are all the links to the presentations that we have from HITMC 2017. I think we might be able to post a few more, but I just didn’t have them available to me. If the speaker sends me the final version of their presentation that can be posted publicly, I’ll post it. If there’s not a link to the presentation below, you can often get the presentation by reaching out to the presenter directly. A big thank you to all the speakers who participated in the conference.


Thursday, April 6, 2017

Main Room
Creating Customer and Employee Engagement


How to Create Synergistic Relationships with Associations


The Best Ways to Interact with the Health IT Press


The Future of Health IT


Creating an Effective Content Marketing Creation and Distribution Strategy


HITMC Awards


Breakout 1
Super Laws of Entrepreneurial Marketing


Value-Based Marketing: How to Rev up Lead Generation and Customer Loyalty


Become a Master


The Science of Healthcare Audience Journey Mapping


Building a Solid Brand When the Clock is Ticking


Content Marketing: Repurpose and Reuse – How to Reach a Wider Market Without Creating More Content


Marketing Automation: Picking the Software that is Right For You


Breakout 2
The 5 R’s of Branding


Healthcare isn’t Funny – Saying Screw You to the Status Quo


The Physician Entrepreneur: How to help physicians bring their great software ideas to market


10 Step Guide to Create a Balanced Engagement Platform on a Budget


Get Speedy: Shortening Health IT Sales Cycles with Personalization


Using Provider Data to Bring Intimacy to Your Healthcare Marketing


Creative Experiential Marketing: What, Where, Why & How


Connecting the Dots: How to leverage customer events for better results


Breakout 3
Epic Failure. The Disconnect Between Social and Sales


Building Brand Differentiation Using Facebook Live Video


How Cape Cod Healthcare became New England’s first digital publisher of health news and information


Words Matter – How ASCO (American Society of Clinical Oncology) Quality Checks Written Content for Clarity


Finally Answering: Who Owns the Website?


Hospitals, Surgeons, and Centers, Oh my! Successful strategies for selling to this niche group


Friday, April 7, 2017

Main Room
The No BS Guide to Innovation in Healthcare and when it should matter to Marketers


Content Marketing in Focus: How to Break Through Fake News with Real Insights


The Healthcare IT Decision Making Process: What Influences Health IT Customers?


Segmentation Domination: How to Play Against the Big Boys and Own Your Niche in a Competitive Market


Navigating the Online Marketing Universe


Breakout 1
The Pros and Cons of Outsourcing Marketing & PR: A Client’s Perspective


Burwood & Axiom88 Redesign Case Study


How to Create Killer Customer References


Building a Marketing Program from the Ground Up (and on a Shoestring Budget)


Er, Uh, Um: How to help executives be sought after speakers


Breakout 2
Agency Reviews: The Good, the Bad, and the Ugly


Anatomy of a Rebrand


It’s a Pay to Play World: Finding Real Value in Social Media


The Age of Content Marketing: Omni-Channel Marketing and Distributing the Right Information to the Right Person at the Right Time


Customer Love


Breakout 3
Content Marketing? Let’s Talk Content Strategy, First