- Posted on:
April 10, 2018
- Categories: Health IT Marketing and PR Conference
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HITMC 2018 Presentations
HITMC 2018 was our best yet and included presentations from top leaders and thinkers in the healthcare IT PR and marketing community. Plus, this year we also had a whole track dedicated to B2C (Patient) healthcare marketing as well.
The following are the list of presentations at HITMC 2018. Where available, we’ve linked the presentation to the presenter’s powerpoint deck. If there’s not a link, then you can reach out to the presenter directly and they’re likely to share their presentation with you privately. A massive thank you to all of the great HITMC 2018 speakers.
Thursday, April 5, 2018
Main Room
- Intro from Stacy Goebel
- State of the HITMC
- Making Dollars & Sense Of Conference Organizing: Rock Your Next Event Without Losing Sleep (Panel)
- Meet The Press (Panel)
- Maximizing Association Relationships (Panel)
- The Future Of B2B Healthcare Marketing (Panel)
- HITMC Awards
Breakout 1
- How To Build A Diverse Media Facing Thought Leadership Bench
- What The Funnel? Optimizing Your Marketing Funnel To Drive Results
- How To Write A Winning Proposal For Top Tier Healthcare IT Events
- Digitize, Harmonize, Monetize: 3 Steps To A Modern PR Strategy
Breakout 2
- Moving The Needle Through Research Driven Brand Marketing
- Keeping Up With The Consumerization Of Healthcare: Digital Engagement and Personas
- Getting Executives Bought Into Your Content Strategy And On Camera Too!
- Reputation Management Is More Than Crisis Control
Breakout 3
- Social Media Sucks
- Winning Over Customers, Even Through Pricing Changes
- Using Video To Effectively Support Sales Through Each Step Of The Process
- Achieve The Magic Of Sales and Marketing Alignment With A Lead Lifecycle and Marketing Automation
Friday, April 6, 2018
Main Room
- Leveraging Social Media For Real Business Impact (Panel)
- Six (Health IT) Chicks: Career Profiles In HealthIT and Marketing (Panel)
- Fueling Growth In Healthcare With CRM (Panel)
- Thought Leadership Dominance: How Integrated Idea-Marketing Turned A Small Firm Into A Big Success
Breakout 1
- Optimizing Your PR Experience To Meet Your Goals
- Auditing Your Marketing Department: A No BS Framework For Business Improvement
- Leveraging Best Practices For Digital Assets & Marketing Collateral Management
- Lessons In Live Video
- Are You Worthy? Find Out How To Track And Analyze Content Marketing Success
Breakout 2
- Making Brand The Center Of Any Healthcare Mergers And Acquisition Strategy
- Igniting The Match: Driving Primary Care Volume Through An Online Matching Site
- Lurking In The Shadows: Dark Social Media
- Looking Past Generational Labels – Diving Into The Value Of Patient Data In Service Line Marketing
- They Said WHAT?!! A Guide To Compliant Online Patient Engagement For Today’s Healthcare Leader.
Breakout 3