Healthcare and IT
Marketing Conference

#HITMC Presentations

We’re working to put up the live streaming video from the inaugural Health IT Marketing and PR Conference, we wanted to share all of the slide decks from the speakers at the conference. Thanks to all of those that made their presentations available.  Just click the name of the session to access their presentation. We’ve reached out to a few of the speakers where we didn’t have their presentation and we’ll post those as we get them.


Monday, April 7th 

08:30 AM – 9:30 AM – What Can Healthcare IT Companies Learn about Social Media Marketing from Other Industries?
Speaker: Warren Whitlock


09:30 AM – 10:30 AM – How to Influence Ratings, Marketing Research and Analyst Firms
Speaker: Chris O’Neal


09:30 AM – 10:30 AM – Integrating a Marketing Team and Product Line Post-Acquisition
Speaker: Julia Goebel


10:45 – 11:45 AM – Paid vs Earned Media Panel
Moderator: Shahid Shah
Panelists: Marcy Fleisher, Jodi Amendola, Kate Ottavio


10:45 AM – 11:45 AM – Preparing a Market Through Storytelling
Speaker: Sam Stern


01:15 PM – 2:15 PM – How Can Social Media Be Leveraged for Real ROI?
Moderator: Mandi Bishop
Panelists: Jennifer Dennard, Joy DiNaro, Cari McLean, and Dr. Patricia Salber


01:15 PM – 2:15 PM – Answering the Top 10 questions About Health IT PR
Speaker: Scott Collins


02:30 PM – 3:30 PM – A Health IT Vendor Executive Perspective
Moderator: Shahid Shah
Panelists: Dana Sellers, Tim Tyrell-Smith, Michelle Boucher, and Sunny Tara


02:30 PM – 3:30 PM – Potpourri: Everything We Wish We Could Have Covered
Speaker: John Lynn


03:45 PM – 4:45 PM – Lightning Round
Using Marketing Channels with the Best ROI for Healthcare IT
Speaker: Christine Slocumb


“What If?” : Merging Marketing and Business
Speaker: Shane Pilcher and Shana Tachikawa


There is no more B2B or B2C, It’s Human2Human (H2H)
Speaker: Thomas Knoll


03:45 PM – 4:45 PM – Using Marketing Automation Tools to Manage Your Marketing Efforts
Speaker: Chandresh Shah


Tuesday, April 8th


08:00 AM – 9:30 AM – The Results of Humor and Non-Traditional Marketing (presentations attached to speaker’s name below)
Moderator: John Lynn
Panelists: Jeff Donnell, Rick Weissinger, Suban Dey, and Stacy Goebel


09:30 AM – 10:30 AM – Why and How Everyone Could Benefit from Blogging
Speakers: Beth Friedman, and Erin Wabol


09:30 AM – 10:30 AM – Maximizing Your Healthcare Trade Show Efforts
Speaker: Brad Dodge


10:45 AM – 11:45 AM – Identifying and Engaging with Influencers
Speaker: Shahid Shah


10:45 – 11:45 AM – Reaching and Persuading the Healthcare CFO
Speaker: Don Seamons


01:15 PM – 2:15 PM – Search Engine Optimization (SEO): What’s Real and What’s Myth
Speaker: Kristine Schachinger


01:15 PM – 2:15 PM – Outsourcing Your Content Creation
Speaker: Jeff Walker


02:15 PM – 3:00 PM – Conference Summary
Speaker: John Lynn and Shahid Shah