Healthcare and IT
Marketing Conference

Preview of 2109 Healthcare and IT Marketing Conference Sessions

Our team is feverishly working on finalizing the full program for the 2019 Healthcare and IT Marketing Conference (HITMC).  We’re getting close, but there’s still a bit more fine-tuning and polishing left to do.  However, we wanted to give the community a look into the sessions we’ve already confirmed as part of the conference.


This list represents only about half of the sessions we’ll have at the conference, but it does give you a nice view into some of the actionable takeaways you’ll be able to take back to your PR and marketing teams.  We’ve also started to add the speaker profiles if you’d like to start browsing through the speakers we’ve already confirmed.  I think we’ve got a lot of value available for all healthcare marketers.  If you think we’re missing something let us know on our contact us page.


Here’s a sample of the sessions you’ll find at HITMC 2019:

  • Know What Happens to Your Leads
  • The New Webinar: Fresh Ideas, Creative Funnels and Top Performer Secrets for HIT Webinar Marketing
  • The Seven Layer Dip Approach to More Engaging and Converting Facebook Ads
  • Account Based Marketing and Demand Unit Waterfall to Strategically Approach the Provider Market
  • Breaking Norms to Break Through The Noise
  • How to “Macgyver” Best-In-Class Marketing Analytics in a Health Tech Start-Up
  • Beyond the Content Pillar: How to Convert Killer Content into Quality Leads
  • Scratching a Niche: Digital Marketing When the Audience is Small
  • It’s a digital-first world
  • Consumer Experience is the New Battleground: The Race to Differentiate is On
  • From Skepticism to Evangelism: Building a Powerful Brand from the Inside Out
  • The Lexie Transformation: How a Regional Medical Center Created a World-Class Intranet
  • The Anatomy of a Website Redesign: Considerations, Costs, and Recommendations
  • Why Savvy Marketers are Embracing Podcasting to Drive Thought Leadership and Engage Audiences
  • Get Your Piece of the Pie: Winning the PR Game When You’re One Slice of a Big Company
  • Making the Most of Marketing Automation: Tested Tips and Techniques
  • Apply Design Thinking to Improve Face2Face Marketing Program Results
  • Magic Sauce! The Secret to Crafting Meaningful Marketing Moments
  • From Vendor to Partner: Strategies to Build Strong, Successful Client/Agency Relationships
  • Curate and Leverage Data to Highlight Market Leadership via an Integrated Communications Strategy
  • Breaking Down Silos: What’s the Right Strategic Mix of Earned, Paid, SEO, and Social?
  • Translating Your Technical Experts into English
  • Changing the Stripes on the Zebra – Company Rebranding
  • Content Marketing and Collaboration Strategies to Support Population Health Initiatives

Of course, we also have the amazing keynote presentation by New York Times Best Selling Author, Dan Heath.  Plus, we’ll have our always popular unconference sessions where the audience asks the hard questions and the community offers solutions, resources, and commiseration (where needed).


As in past years, we’ll have full catered meals where you can mix, mingle, and connect with peers.  Having great food for attendees is important to us and if you talk to any past attendees, you’ll find we deliver on this goal.  And of course, no HITMC event would be complete without some evening social activities.  Some of the best peer relationships happen in the more relaxed social environment after a full day of learning.


There’s still time left to register for the conference, so go and Register Now!