Healthcare and IT
Marketing Conference

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The ROI of Attending the Health IT Marketing and PR Conference

The excitement around the Health IT Marketing and PR Conference is growing. Activity around the #HITMC conference hashtag is starting to pickup as attendees and speakers are starting to tweet about the event. We’re almost ready to release the full program details and schedule for the event. Everything is coming together so well.

I’ll admit that scheduling the program for the event has been a bit of a challenge for me. There was so much great content, that we had to do two simultaneous sessions for almost the entire conference. This poses a real problem because I get sad thinking that I’ll only be able to attend one of the two sessions. My only consolation is that we’re planning to record all the sessions so it will be possible to watch the ones I missed after the event.

If you want a small preview of the type of amazing content we’ll have at the event, go and read Shahid Shah’s “Learn how to cut through the noise at the first ever Health IT Marketing Conference.” I have little doubt that Shahid’s talk alone will be worth the cost of the event.

In some of my conversations with those interested in attending the conference, they’ve asked about how they can justify the expense of coming to the conference. This is an important question.

The first thing is that we’ve worked hard to make the conference expense reasonable. For example, the conference hotel only costs $60/night (group rate ends soon). Depending on where you’re from and when you registered, travel, hotel, and registration will probably run you between $1500-2500 to attend.

What many marketing and PR professionals don’t realize is the amazing impact they can have on their organization’s bottom line. Even one additional sale for most health IT companies is more than enough to cover the cost of the conference.

During the conference you’ll have a chance to attend 11 sessions which will teach you the latest and greatest in PR and marketing from some of the top experts in the field. These sessions will help your company improve their social media, PR, search engine optimization (SEO), content marketing, company ratings, event marketing, and more. All of these will be focused on not only helping you make one more sale for your company, but many more. Plus, many of the techniques that will be taught won’t just make one sale, but will create a foundation for many sales in the future.

In some companies the idea of marketing and PR professionals engaging in professional development seems like a foreign concept. In this ever changing world of marketing and PR, we all can benefit from time to learn about the latest trends and techniques. I’m someone who eats, sleeps, and breathes this stuff every day and yet I’m still extremely excited to learn from those speaking at the conference. Not to mention the side discussions with attendees.

Barely a month away! We look forward to seeing you in Las Vegas!