Healthcare and IT
Marketing Conference

What I Wish I Knew as a First-Time HITMC Attendee

If you’re anything like me, there’s a good chance you’re starting to actively plan your HITMC 2018 experience. I’m already compiling a list of ‘must attend’ sessions, another list for networking events, and a third for what foodie-loved restaurants to try while in the area. But as a first-time attendee in 2017, I didn’t anticipate exactly how much I would take home or have a proper plan in place to glean as much as I could from the conference.


Outlined below are the three things I’d wish I’d known to expect heading into my first year at HITMC, and how I’ll be coming more equipped to make the most of my HITMC 2018 experience.


1. Be ready for action items… Lots of them!

With sessions like “Social Media Sucks” and “Winning Over Customers, Even Through Pricing Changes,” there will be no shortage of information to take back home. I plan to attend as many sessions and gain as many insights as I’m able over the course of HITMC. And if we are using last year as any indication, 2018 will be rife with new perspectives, trends, and ideas for how to better market to and engage with healthcare leaders.


What I’m most excited for, however, is that each and every session I attend will equip attendees with clear action items. So, not only will I leave with my careful notes, I will also leave with the presenters’ main points and recommended tasks, making it easier to hit the ground running upon returning to the office.


2. You might lose your voice networking. Seriously.
New Orleans is a hot spot for delicious food, entertainment, sightseeing, and more. And while I absolutely plan to eat my way through as much gumbo as possible, I’m most looking forward to the insightful conversations I’ll make at HITMC. Across every facet of the conference, there are easy opportunities to engage with your peers and make lasting connections.


But like many people, I can be a bit of a networking chicken. To combat this, I’ve decide on three easy ways I will engage more awesome people, such as:


  • Intentionally eating lunch with people I haven’t yet met
  • Introducing myself to people who have caught my attention during sessions
  • Speaking up during the Unconference sessions


This year, I’m determined to meet more passionate content-focused marketers, and maybe find a fabulous mentor in the process.


3. Don’t be surprised if you end up singing karaoke.

As a first time attendee, I was unsure about attending the HITMC events. Thankfully, I did. And while there, I met the nicest, most uplifting community of healthcare and IT marketers of any conference I’ve ever attended. As a young professional, this was especially useful, as I was able to build relationships with people who have pursued the same career path and were more than happy to share their experiences, sage advice, and generally nerd out about the work we do.


Did I mention that this was all done while enjoying time outdoors? Or while listening to a fellow attendee’s best rendition of “Wannabe” by the Spice Girls? HITMC attendees know how to let loose when the time is right, which is exactly why I won’t be missing the casual preconference meetup on Wednesday or the evening social on Thursday.


With just a few weeks to go until HITMC18, I feel more ready than ever to a make the most of the conference. But with just one year under my belt, I’m sure there are more lessons to be learned and shared! What do you wish you’d known heading into your first HITMC experience? Share your best advice below!


About the Author

Chelsea Kimbrough, Content Marketing and Communications Specialist, Stericycle Communication Solutions


Chelsea is an experienced marketing professional with a demonstrated knowledge of the hospital and healthcare, commercial, legal, nonprofit, and deathcare industries. She has a passion for content creation and has developed skills in content creation, editing, brand communications, social media, content strategy, marketing automation, and more. Chelsea is a proud alumni of Minnesota State University, Mankato with Bachelor of Arts (B.A.) focused in Mass Media, Public Relations and a minor in Creative Writing. She is a rare individual that actually looks forward to cold winters.