Healthcare and IT
Marketing Conference

Program

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Virtual HITMC Event Schedule

While we’re sad we had to postpone the HITMC 2020 Annual Conference until later this year, we’re excited to announce the Virtual HITMC Event taking place May 12-13, 2020. All registrants, speakers, and sponsors of the Annual Conference are automatically registered for the Virtual HITMC Event (check your email for details).  If you’re not already registered, you or your company can register for just the Virtual HITMC Event.  We can’t wait to connect and learn from the community at this virtual event.

Check out our schedule-at-a-glance below or the full program:

Tuesday, May 12, 2020
12:00 – 12:45 PM ET: Communications and Reputation Management During a High-Impact Event-Lessons Learned from the Inside
1:00 – 1:45 PM ET: Programmatic Ad Buying/Digital Marketing
2:00 – 2:45 PM ET: Unconference
3:00 – 3:45 PM ET: Going Remote: How to Thrive Working with a Remote Marketing and PR Agency
4:00 – 4:45 PM ET: Finding Social Connection and Economic Resilience in the COVID-19 Environment

Wednesday, May 13, 2020
12:00 – 12:45 PM ET: LeadGen in difficult times
1:00 – 1:45 PM ET: Appropriate Marketing Messages During a Crisis
2:00 – 2:45 PM ET: Unconference
3:00 – 3:45 PM ET: How can an Agency Help During the Crisis?
4:00 – 4:45 PM ET: Invest Now to be Ready to Pounce After the COVID-19 Crisis

Register Now! and join us for the Virtual HITMC Event.

If you have any questions about the event, please reach out to us on our Contact Us page.

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Tuesday – May 12, 2020
12:00 PM – 12:45 PM: Communications and Reputation Management During a High-Impact Event-Lessons Learned from the Inside

While you may have a solid crisis communications plan in place, scaling that plan and being able to quickly activate the elements of that plan will be a key to its success. This session will give you the lessons learned and the practical tools, from the inside, to successfully deploy your communications and reputation management strategy in a high-impact event, large or small. Learn what the key challenges can be, how to address them and develop a clear and concise strategic platform beyond the high-impact event.

Presented by: Paul A Szablowski, Independent Consultant & former SVP Brand Experience at Texas Health Resources

01:00 PM – 1:45 PM: Programmatic Ad Buying/Digital Marketing

Description Coming Soon!

 

02:00 PM – 2:45 PM: Unconference

Join us for our extremely popular unconference sessions where attendees participate in an unscripted discussion about a specific topic. The unconference sessions are typically a highlight for many of in the HITMC community.  To connect with the audience everyone is invited to use their web cams for this session…no judgement zone! 

Topics:
PR + Media during a crisis, moderated by John Lynn
Content + Content Marketing during a crisis, moderated by Brittany Quemby
Lead Generation during a crisis, moderated by Colin Hung
Provider Marketing and PR in a Crisis, moderated by Dan Dunlop and Jared Johnson

03:00 PM – 3:45 PM: Going Remote: How to Thrive Working with a Remote Marketing and PR Agency

As many more organizations are mandated to work from home, the need to work remotely has become essential. This panel of expert agency professionals will provide the tips you’ll need to prosper while working with a remote Marketing and PR agency. Learn the best practices for working remotely. Learn new techniques to help you make the most of your agency interaction and the best way to collaborate with them. This panel of experts will answer all your questions about working remotely and how to benefit your organization amidst the changing environment.

Panelists:
Erin Wabol, Agency Ten22
Jennifer Jennings, Anderson Interactive
Chintan Shah, KNB Communications
Dan Dunlop, Jennings

04:00 PM – 4:45 PM: Finding Social Connection and Economic Resilience in the COVID-19 Environment

We will survive this pandemics and its economic side-effects. Join digital health expert Gil Bashe as he explains how to overcome medical and economic challenges and provides practical guidance to managing, surviving and potentially thriving through the coronavirus storm.  Since this public-health challenge broke, Gil has been in the trenches advising health system, providers and life science experts on how to communicate from the heart.

Presented by: Gil Bashe, FINN Partners

 

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Wednesday – May 13, 2020
12:00 PM – 12:45 PM: LeadGen in Difficult Times

Generating leads at the best of times is challenging. Doing it during a global pandemic might seem like an impossible task, but take heart! Come to this session and learn which LeadGen activities can still yield results. See how lessons learned from 9/11, Katrina, and the 2008 financial crisis can be successfully adopted to the current environment. You’ll come away from this session with strategies and confidence to tackle your LeadGen challenge.

Presented by: Colin Hung, Healthcare Scene

01:00 PM – 1:45 PM: Appropriate Marketing Messages During a Crisis

Description Coming Soon!

Presented by: Claire Pfarr, eVideon

02:00 PM – 2:45 PM: Unconference

Join us for our extremely popular unconference sessions where attendees participate in an unscripted discussion about a specific topic. The unconference sessions are typically a highlight for many of in the HITMC community.  To connect with the audience we will be using our web cams for this session…no judgement zone!

Topics:
PR + Media after a crisis, moderated by John Lynn
Content + Content Marketing during a rebound, moderated by Brittany Quemby
Lead Generation during a rebound, moderated by Colin Hung
Provider Marketing and PR during a rebound, moderated by Dan Dunlop and Jared Johnson

03:00 PM – 3:45 PM: How can an Agency Help During the Crisis?

In times of crisis, we can and should rely on the people and partners closest to us. As the economy grinds to a halt, smart organizations are working closer with their agencies to not only help with critical communication, but also with planning for the eventual rebound. This panel of experts will share tips and tactics on how to best work with an agency to ensure your organization is well-positioned for success during and after the COVID19 crisis.

Panelists:
Joel Cessna, Eruptor
Scott Collins, Aria Marketing
Melanie Hilliard, ClarityQuest
Marnie Hayutin, Hayutin Creative

04:00 PM – 4:45 PM: Invest Now to be Ready to Pounce After the COVID-19 Crisis

Description Coming Soon!

Presented by: Studio North

 

Register Now and join us for the Virtual HITMC Event.

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