Healthcare and IT
Marketing Conference


Alicia Allen
Senior Manager, Health Marketing and Communications

As Senior Manager of Health Marketing and Communications at Accenture, Alicia Allen oversees global marketing strategies, campaigns, thought leadership and events for Accenture’s healthcare consulting practice. Her career in healthcare marcomm spans more than 20 years. Prior to Accenture, Ms. Allen was with Orion Health, a global provider of health information exchange (HIE) and healthcare integration software, where she held the roles of Senior Director of Global and North American Marketing and Communications. Before that, she was with NaviNet (formerly NaviMedix), a leader in payer-provider communications, where she held the roles of Director of Corporate Marketing and Communications and Director of Marketing. Prior to NaviNet, Ms. Allen was a Director with Schwartz Communications, a premiere technology PR agency, where she helped to build the healthcare IT PR practice and represented clients such as athenahealth, Boston Software Systems, HealthShare Technology (acquired by WebMD), MBI Benefits (acquired by Metavante), Per Se Technologies (acquired by McKesson), The Trizetto Group (acquired by Cognizant) and Wellogic (acquired by Alere). Ms. Allen has a BA in Communications from the University of New Hampshire.