Healthcare and IT
Marketing Conference


Beth Frost-Johnson

Beth established Frost-Johnson Medical Marketing in 2008 to provide the right strategies for start-up and early-stage healthcare IT, biotech, life sciences and medical device companies, mostly working directly with the founding physician entrepreneur. She has worked with more than 25 medical companies, launching new start-up companies, or taking early-stage companies to new markets, building client business value to reach exit strategy goals.


Before founding her consulting practice, Beth served as VP-Strategic Marketing at Merge Healthcare, a radiology software company that was recently acquired by IBM.  Beth has also served as VP-Marketing for a six-hospital health system recently acquired by Ascension Health. In her role as Associate Administrator of a 270-physician multispecialty group practice, she developed and operated all new lines of business, including an ambulatory surgical center, multiple walk-in clinics and sports medicine and occupational health businesses. Also a serial entrepreneur, Beth was a founding member in a start-up healthcare software company, ThinkMed, where she helped to grow the company to a successful divestiture in five years.


Beth has received numerous healthcare marketing awards over the course of her career. Her board activities include service on the National Board of Directors for the American Marketing Association Health Services Academy, and the American College of Healthcare Marketing.