Healthcare and IT
Marketing Conference


Beth Strohbusch
Guru - Media Relations, Marketing and Biz Dev

With nearly 30 years of B2B and B2C PR and marketing experience mostly in healthcare and IT, Beth started her career in provider settings and recently served as media relations director for one of the nation’s top 15 academic medical centers. Her passion for entrepreneurship was evident when she joined a web content management startup as employee #10 and, in four years working in the US and internationally, helped ramp to 60+ employees with >750 customers globally. When the company sold in 2014, it had 3,700+ customers with 12,000+ sites.


During 10+ years of consulting, Beth’s clients have ranged from start-ups to publicly traded companies in population health, connected home health, dental and radiology software, as well as biotech, academia, medical trade associations and IT consulting firms. She has extensive experience in marketing strategy and communications with significant focus in PR. Her clients have established credibility and built business in highly cluttered market sectors, with media placements in hundreds of leading HIT, healthcare business and IT outlets as well as Fortune Magazine, NBC’s Today Show, Redbook, the Chicago Tribune, Oprah magazine, Wisconsin Public Radio and more.