Healthcare and IT
Marketing Conference


Bill Lauf Jr.
Strategy Consultant

For over three decades, Bill has worked in the events/trade show marketing industry.  He was the corporate sales trainer for Skyline Exhibits, Inc. from 2000-2013 and run his own consultant services since 2014.  Trained in consultative selling, social styles, negotiating, presentation skills, advanced discovery and customer service, he now creates and delivers seminars and trainings on trade show marketing to exhibiting companies in the US and Canada.  Additionally, he is an accomplished tenor (4-string) guitarist who writes, performs and records his own songs and often brings that performance dynamic to his trainings. Bill is a strategy consultant for Skyline TradeTec of Lombard, Illinois.