Healthcare and IT
Marketing Conference


Burt Rosen
Chief Marketing Officer

Burt oversees all marketing for HealthSparq. He is responsible for developing and telling HealthSparq’s story: what we do, who we do it for and how we do it. He is extremely focused on helping HealthSparq’s health plan partners be successful. Prior to HealthSparq, Burt spent five years at Knowledge Universe, the leading provider of early childhood education in the US (KinderCare is its biggest brand). He started there as VP of Digital and Customer Experience and eventually took on all of marketing, from market and customer research, to creative, PR, acquisition and everything digital. Before Knowledge Universe, Burt was at Starwood Hotels for four years leading a digital and call center strategy team that serviced each of Starwood’s nine brands, and eventually leading all marketing for Starwood’s award-winning loyalty program, Preferred Guest. For fun, Burt hikes and climbs mountains (both literally and figuratively) and can often be found tweeting about #whatthehealthcare and #WTFix from his handle, @burtrosen.