Healthcare and IT
Marketing Conference


Cynthia Porter
President, Porter Research

Cynthia Porter is Chief Executive Officer of Porter Research, a proven firm that provides actionable intelligence and strategic consulting for growth-minded healthcare IT companies. She is an accomplished executive with experience in research, sales, marketing, branding, product marketing and consulting.


With 30 years of experience, Porter Research has worked with more than 300 healthcare IT companies. We work with those who market to payers and providers and also with provider organizations, supporting their brand research efforts. Cynthia actively works with marketing and PR firms, vendors, consultants, healthcare providers, investment firms and other types of firms as a part of their team when healthcare market research expertise is needed. She has been the co-author of HCI100 the last four years for the Healthcare Informatics magazine and speaks at numerous association and company meetings. Most recently Cynthia was featured on Becker Group Women’s Leadership Podcast.


Prior to Porter Research, Cynthia had executive sales and marketing roles with HBO (McKesson). Medaphis (McKesson), Xerox Medical Devices and Abbott Laboratories Hospital Solutions. Cynthia received her Bachelor of Science degree in medical technology and chemistry from Arizona State University, and earned her MBA in finance and marketing from Golden Gate University in San Francisco.