Healthcare and IT
Marketing Conference


Heather Dorsett, MBA

Heather Dorsett, MBA, is owner of Dorsett Consulting LLC, a boutique consulting agency focused on content development and project management for healthcare IT companies.


Dorsett has more than 20 years of diverse marketing experience. Prior to starting her own consulting business, she was head of marketing at PerfectServe, a clinical communications company based in Knoxville, TN. While there, she served on the executive team, leading marketing strategy development and execution, and spearheading the company’s evolution of digital marketing. Before joining PerfectServe, Dorsett served in a variety of marketing roles at Premier, Inc., including product marketing, digital and content marketing. She has also held marketing roles in the finance and travel industries, and served as account manager for real estate and travel brands at Wray Ward, a leading marketing agency in Charlotte, NC.


Dorsett holds a bachelor’s degree from Wingate University, and a master’s in business administration from University of North Carolina at Charlotte. She is currently studying to earn her Project Management Professional (PMP)® credential.