Healthcare and IT
Marketing Conference


Helayne Lightstone
Director of Marketing and Branding

Helayne Lightstone is the senior director of marketing and branding at Hartford HealthCare, a $2.4 billion integrated healthcare system with 260 locations and about 20,000 employees. She has worked in healthcare marketing for more than 20 years; was a principal in an advertising agency that specialized in non-profits, and also was a reporter at a major Massachusetts daily newspaper. She has been a board member of the New England Society for HealthCare Communications, and was the 2011 recipient of the Society’s Evans Houghton Memorial Award for outstanding contributions to the field of healthcare communications. Her other passions include dogs, live music, cooking, and spending time at the beach.