Healthcare and IT
Marketing Conference


Jackie Walling
Marketing Director

Jackie brings more than 20 years of creative strategy, account leadership and communications experience to BookZurman’s marketing initiatives from development through implementation. Her career’s common thread has been building relationships and creating understanding to craft messages that connect.


To foster BookZurman’s continued growth as an award-winning healthcare standards and interoperability consulting group helping bridge the gap between healthcare and technology for a better patient experience, she takes a creative and strategic approach to connecting with organizations and influencers through a multi-channel marketing strategy.


Whether through award-winning branding, corporate initiatives or online strategies, Jackie has developed and implemented successful advertising and marketing strategies for small businesses and Fortune 500 companies to support organizational growth. She earned a bachelor’s degree in mass communications from the University of South Florida, was awarded the inaugural Media General Convergence Journalism Internship, and has consistently been recognized with multiple Addy awards throughout her career for her creative work. She was a board member for USF’s Digital Marketing Certificate program from 2018 – 2019, enjoys volunteering with various organizations in her community, and anything outside.