Healthcare and IT
Marketing Conference


Jennifer Michelle

Jennifer Michelle’s career odyssey began with a love of public health and a dedication to marginalized communities. She works for the day that passionate disruptors convert the disastrous U.S. healthcare system into a place where all people can find warm, compassionate, high-quality healthcare.


Michelle has a Master’s in Public Health from Tulane and has worked on USAID contracts in Washington, DC and the Dominican Republic.


One day, while working as a statistical coder for a neonatal intensive care non-profit, she fatefully encountered a fitness style that took over her every waking moment. Michelle launched an online athletic wear store in 2009 and a new career in marketing was born. From that point on, she immersed herself in the world of content marketing and building a tribe.


Eventually, Michelle jumped ship from athletic wear and started work for OpenTempo, a healthcare tech company. As their Director of Marketing, Michelle crafted their marketing strategy, developed their marketing stack and filled their prospect funnel.


Michelle also did a stint as Director of Lead Generation & Marketing Automation for Pinnacle Creative Studio, prior to embarking on her own consultancy, Michelle Marketing Strategies.


Michelle lives with her husband and stepdaughter in the northern reaches of Vermont, where they spend most of their time trying to keep their elderly cat and little chiweenie warm. She volunteers as an Emergency Medical Technician with her local rescue squad and has recently developed a love of baking.