Healthcare and IT
Marketing Conference

Speakers

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Jill McDonald Halsey, APR
Chief Marketing and Communication Officer

Ms. McDonald Halsey is responsible for the brand alignment of marketing and advertising, website and social media, community sponsorship, internal communication, public relations and crisis communication at Lawrence General Hospital.

 

Ms. McDonald Halsey also advises on and provides support for cultural development around employee engagement, quality and safety, and strategic alignment of employees and physicians. Under her leadership, the institution’s brand recall and reputation have improved dramatically in consumer ratings, patient volume has increased from all primary service area zip codes, and ad campaigns for several service lines have driven strong growth in patient volume.

 

A journalist by early training, she views healthcare marketing as another way to employ her passion for story telling.