Healthcare and IT
Marketing Conference

Speakers

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Kathleen Wessel
Vice President, Business Development

Kathleen Wessel is the vice president, business development for AHA Health Forum, a wholly owned subsidiary of the American Hospital Association. Ms. Wessel is an accomplished healthcare executive with 20+ years of successfully designing, leading, and executing a broad range of growth and realignment initiatives.

 

In her current role, Ms. Wessel oversees account teams and delivery strategies. Responsibilities include creating and executing strategic marketing and sales support plans.

 

Previous experience includes managing IT, data, and finance areas, including implementing program databases, web sites, digital marketing programs, and CRM.

 

Prior to her current role, she ran the development and launch of several new business ventures for the association focusing on non-dues revenue development including the highly successful Lab Interoperability Cooperative; National Healthcare Career Network and AHACareerCenter.org (now HealthCareerCenter.com).

 

Kathleen holds a Master’s in Business Administration (health care) from George Washington University (DC), a Bachelor’s degree in Business Administration with an emphasis in Marketing from Loyola University (Chicago); completed certificate programs in Integrating Technology in Business Solutions at the University of Chicago and is a certified Project Management Professional (PMP) in good standing.