Healthcare and IT
Marketing Conference


Kathy Divis

Kathy is President and a founding partner of Greystone.Net, a healthcare web, digital and access strategy/solutions company based in Atlanta, Georgia. Greystone, under Kathy’s direction, has significant experience and expertise in access management, customer relationship management, web/internet strategy and traditional and digital healthcare marketing.


Before Greystone, Kathy was the Director of Marketing for the Emory Health Care. She has held similar positions at the University of Pennsylvania Medical Center in Philadelphia and the UAB Medical Center in Birmingham, Alabama.


Greystone’s clients include academic medical centers, health systems and hospitals nationwide. Kathy consults frequently on digital strategy development, access/contact center assessments, planning and re-engineering, as well as works with clients on a wide variety of other market-related activities. She is a frequent lecturer and author on healthcare contact centers, web/internet strategies, MarTech and traditional and digital marketing.


Kathy holds a bachelor’s degree in marketing from the University of Nebraska-Omaha and an MBA from the University of Alabama at Birmingham.