Healthcare and IT
Marketing Conference


Mark Shipley
Cofounder, Strategy Director

Throughout his 25+ year career in brand development, Mark has played a leading role in discovering and implementing brand building programs for a number of hospital systems and large physician practices. 


As co-founder and Strategy Director of Smith & Jones, Mark’s chief thinking responsibilities include translating insight into strategy and ensuring that all brand communications reinforce our clients’ brand positions. Under his direction, this firm’s work has won Best of Show in the Healthcare Advertising Awards, as well as being recognized by The Aster Awards, the American Marketing Association, One Club, New York Festivals, and The London International Awards. He is a recipient of the Capital District YMCA’s Presidents Award.


He is a frequent guest lecturer on brand building at Rensselaer Polytechnic Institute’s Lally School of Management and the Executive MBA program at The University at Albany.


Mark serves on the Board of Directors for the Albany chapter of Entrepreneur’s Organization and Troy 20:20, is past chair of the board of YMCA Camp Chingachgook, past-president of the American Marketing Association of New York’s Capital Region, and a board alumni for The Eddy (the long-term division of Saint Peter’s Health Partnership), Capital District YMCA, The Arts Center of the Capital Region, Beginnings Day Care Centers and The Hunger Action


He studied psychology, sociology and communications at UC/Boulder, advertising at FIT and advertising copywriting at the School of Visual Arts.


In his free time, Mark is an avid traveler, skier, hiker and kayaker