Healthcare and IT
Marketing Conference


Mary Tobin
Account Director

Mary Tobin brings nearly three decades of business-to-business marketing communications expertise to 300Brand’s O’Keeffe & Company, with a strong focus on the healthcare and life sciences IT verticals. She joined the firm at its inception 19 years ago. Since that time, Tobin has created, managed, and executed results-focused healthcare marketing communications initiatives – as well as provided value-added strategic consulting – for some of the most respected brands in the technology sector, including Oracle, General Dynamics Information Technology, CDW, and Citrix. Before joining O’Keeffe & Company, Tobin served as senior account supervisor at Hager Sharp Inc., a Washington, D.C., public relations firm that specializes in public policy initiatives. While at Hager Sharp, Tobin managed public relations and grassroots initiatives around healthcare policy for the American Association for Retired Persons (AARP) and National Small Business United. Tobin began her career at Burson-Marsteller in New York, conducting business-to-business and business-to-consumer communications programs, as well as crisis communication initiatives.