Healthcare Marketing Community Speaker Profile

Melanie Hilliard

Senior Marketing Consultant | Clarity Quest

Nothing makes my heart sing like great marketing. I’m the person who notices, and archives, witty email subject lines and gets excited when a company re-brands. I pride myself on my ability to deal with the minute-by-minute demands of a hyper-connected world without losing sight of my organization’s long-term goals.

For the past 20 years, I have worked in marketing departments big and small, most recently in the healthcare IT industry with CHIME, HL7 and NextGate. From refreshing logos and sales presentations to launching new websites and SEO strategy, I love the challenge of getting the right message in front of the right audience at the right time, even as the technology at our fingertips continues to evolve.

Since 2014, I have also had the pleasure of teaching courses on content development, the use of imagery for social media success, email marketing and blogging at Washtenaw Community College in Ann Arbor.

When I’m not talking your ear off about marketing, my husband and I are traveling the world, visiting museums and reading books.

Fun fact: My cat has more Instagram followers than I do and receives more holiday cards from his cat furriends.

Why I love what I do

I get to:

watch new ideas come to life.

put marketing theory into practice.

use the power of communication to help people understand complex products and solutions.

stay current in the health tech space.

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