Healthcare and IT
Marketing Conference

Speakers

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Paul Berthiaume
Senior Manager Corporate Communications

As senior manager of corporate communications, Paul Berthiaume is the lead communicator and marketing strategist for MEDITECH’s vision and branding. Mr. Berthiaume’s responsibilities include public relations, media relations, campaigns, web content, multimedia, presentations, social media, and internal communications. As the company’s senior communications official, he serves as company spokesperson, publicly speaking about and formally presenting MEDITECH’s messages. Working for a market share leader in the ultra-competitive electronic health records (EHR) industry, he is required to understand and conquer the communications challenges of reaching both the healthcare and technology audiences.

 

Mr. Berthiaume joined MEDITECH in 1993 as a writer specializing in proposals. At that time, MEDITECH’s marketing communications department consisted of four people, with no formal public relations functions. Sensing the opportunity, Mr. Berthiaume embarked on a mission to grow the company’s marketing presence in lockstep with its overall growth. Twenty-plus years later, as MEDITECH has quadrupled its size and quintupled its revenues, he now leads a team of over 50 communication professionals.

 

Outside of MEDITECH, Mr. Berthiaume is active in his community’s town government and youth sports programs. He also performs occasional consulting services for small businesses, advising them on communications strategy and message framing.

 

Mr. Berthiaume earned a B.A. in English from Fairfield University in 1992. Prior to working at MEDITECH, he worked in the corporate communications department at UST in Greenwich, CT. He can be found on LinkedIn and on Twitter, @PaulBerthiaume.