Healthcare and IT
Marketing Conference


Rick Weissinger
VP of Corporate Marketing

Rick Weissinger is Vice President of Corporate Marketing at Craneware. In his 25 years of advertising and marketing, he’s also worked for accounts such as Centers for Disease Control and Prevention, DeRoyal, Bard, Navicure, and GE Medical Systems IT. He also led the branding efforts of B2C accounts Masters of Defense, BoxCart and Highland Brewing Company, including the brewer’s notorious “urinal” campaign.


Before joining Craneware, Rick was creative director at Hood Marketing and owned his own firm, Estella Design. His background also includes roles as graphic designer, copywriter, website coder, bicycle racer, guitar player, tap dancer and travel writer.