Healthcare and IT
Marketing Conference


Tristin Bates
Senior Internet Marketing Specialist

Tristin Bates is the senior internet marketing specialist for Johns Hopkins Medicine. She aids the elevation of the Johns Hopkins brand and institutional expertise through the development and execution of complex social media strategies. Utilizing search and listening tools, such as Google Trends, Social Studio, Conductor, Social Mentions and Buzzsumo, Tristin identifies trends and affinity topics that resonate with the intended target audiences, driving web traffic and online engagement.


In addition to her social media expertise, Tristin is an accomplished graphic designer and develops award-winning and engaging visual components that enhance Johns Hopkins’ web and social content, reaching hundreds of thousands of people annually.