- Posted on:
March 11, 2015
- Categories: Health IT Marketing and PR Conference, HITMC
Marketing medical devices across disparate customers and selling into complex health systems has never been more difficult. Identifying the actual buyers of your products and services is a challenge these days because: The move from fee to service to outcomes driven has more institutions ...
- Posted on:
March 3, 2015
- Categories: Health IT Marketing and PR Conference, HITMC
In the second year of the Healthcare IT Marketing and PR Conference (HITMC), we’ve been working hard to expand the content we provide attendees to the conference. While we’ve always made a deliberate focus on healthcare B2B marketing (and will continue to do so), we also saw a lot ...